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The Power of FAQs

FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answer client questions and for helping educate the market about what...

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SEO versus SEM – Which Delivers the Best Results?

Are you confused by terms like SEM and SEO? Are you wondering how they fit into your online marketing strategy? Here’s a simple guide. Search Engine Marketing (SEM) is paying to be on page one of the...

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9 Types of Content You Can Share Online

Once your online profiles are set up, branded and optimised your content is key.  Your online content should connect, communicate and convert your target market. I see so many business owners...

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Writing Content For Your Website That Google Loves!

The all important issue of content marketing! There is no point in writing content for your website, social media platforms, newlsetters etc without Google loving it! If it’s worth saying, it’s worth...

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SEO Basics for Business Owners

Great Search Engine Optimisation (SEO) brings the results every business owner dreams of… heaps of free traffic from the Search Engines… which readily converts into heaps of new business. If you’re a...

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The Value of Link Building to Search Engine Optimisation

Internet marketers and search engine optimisation (SEO) specialists have been buzzing and blogging about link building for years. And recently, the term has been gaining momentum as a discussion topic...

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Make Your Small Business Look Bigger

You never thought it possible but the time has come – you’ve moved your small business out of your spare room and you’re ready to go global and take your brand worldwide. So, what’s your options for...

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How to Design a Landing Page for Your Website

When you design a landing page for your website the aim is to engage the visitor fast, connect with them and guide them to where you want them to go. Your landing page MUST grab the attention of your...

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Is Marketing in the TOO Hard basket?

Too often marketing and business tactics become ends in themselves, instead of pointing companies back to their intended focus: the customer. 1. It is better to just do something rather than nothing at...

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How Blogging Can Protect Your Website From Penguin and Panda

Thousands and thousands of websites that don’t comply with the high quality and transparency standards of Google are hit by their algorithm updates, such as Panda and Penguin, losing their rankings and...

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Want Better Local Search Results? Check Your Details

When we move business address, change our phone number or get a new website URL, we race out and get new business cards printed and perhaps update our contact page on our websites and leave it at that....

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How A Blog Can Create A Bigger Audience For Your Business Website

One of the most powerful tools your business can have is an attractive and informative website. Growing your website’s audience will let more people know what you do, when and where to find you, what...

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How to Create Blog Articles That Will Engage Your Audience

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging...

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The Top 3 Mistakes Most People Make When Writing For The Web

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing...

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4 Ways to Keep People Coming Back to Your Website

Anyone who has a website for their business wants to know the same thing – how do you spark your prospects’ interest in your site and keep them coming back? Businesses naturally want their prospective...

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Forget Google Authorship – Long Live Google+

Over the last decade of SEO Marketing, remarkable changes have taken place in what Google is looking for, accepts and rejects in ranking your website.  It’s possible that you’ve been, and perhaps...

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What Blogging Platform Is Right for My Business Website?

Ok – you’re convinced of the SEO and online marketing benefits of blogging and your next step is choosing what platform to use. Deciding on the right blogging platform can turn into a full-time...

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How To Get More Social Shares For Your Blog Posts

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create...

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How To Use Google Analytics and Search Console Data To Improve Your Blog

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data...

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Simple SEO Tips to Boost Your Blog Post Rankings

As a business owner, you’ve probably been told that content marketing is the name of the game when you want to drive your company’s presence online. But you don’t want to put all that effort into...

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